
The Audience
- Complete beginners eager to learn the fundamentals of crochet
Responsibilities
- Storyboarding the course structure and lessons
- Designing hand-drawn visuals tailored for instructional goals
- Recording video tutorials to match the appropriate learning pace
- Oversaw video editing to ensure alignment with course objectives and clarity for learners
- Developing clear and user-friendly course materials
- Conducting beta and alpha testing with participants to gather feedback
- Incorporating feedback into course revisions for enhanced clarity and support
Tools Used
- Mural to create a course structure flowchart
- Canva for designing course materials and stroyboarding layouts
- Google Classroom for hosting and delivering the course
- Affinity Designer for creating hand-drawn visuals
- ezgif to create crochet stitch GIFs
- iPhone to record crochet tutorials
The Problem
For complete beginners, learning crochet online can be overwhelming and discouraging due to the scattered, often fast-paced nature of many tutorials, which lack clear, structured guidance. With so many options available on platforms like YouTube, beginners often feel unsure about where to start and struggle to find tutorials that offer a gradual, stress-free learning path. This lack of structured encouragement leads many to give up, feeling frustrated and unsupported. The Hooked on Crochet course aims to address these challenges by creating a comprehensive, beginner-friendly resource with clear instruction, supportive pacing, and built-in encouragement to foster confidence and ease in learning crochet.
The Solution
To create a supportive and stress-free learning experience for beginners, Hooked on Crochet provides a clear, structured course that eliminates the guesswork about where to start. The course is designed with carefully paced tutorials, where each lesson builds on the previous one, helping learners progress confidently without feeling overwhelmed. Step-by-step video instructions, accompanied by animated GIFs, allow beginners to watch each stitch slowly and repetitively, ensuring they can fully grasp the techniques at their own speed. Additionally, the course emphasizes encouragement, with rubrics and progress check-ins to keep learners motivated and engaged as they gain confidence in their crochet skills.

